MOCINHA

Via Legnani 11 - VARESE - Italia
T 00 39 (0332) 1888001
m.zaccara@mocinha.it
http://www.mocinha.it

Press Release
Milan, july 2009

Icon or stereotype.

Eliminate the focus on appearance and choose the essence of a woman. Welcome
to Mocinha, the new fashion label Made in Italy, whose philosophy is elegance and
comfort at the same time. A new vision of a female body which brings out
personality and uniqueness. Like an artist Mocinha creates unrepeatable garments,
because every woman is special.

Always me.

Mocinha is the Portuguese word for spoiled brat. Mocinha is Sara Comeri, the
stylist. Meet the “spoiled brat” behind this new and fresh label. Mocinha refuses to
obey the fashion rules and prefers to be herself. Mocinha creates without any limit
but with just one goal: interpreting the female body in the best way. “Ideal size
doesn’t exist” explains Sara, “size forty doesn’t mean beauty. Design clothing isn’t a
gift given by the fashion god, it comes from women and men, from real people!”.
The challenge started in 2005 when Sara decided to create a size 46 collection for
her graduation in fashion design. The first milestone was placed.

You choose. You can be free and ironic.

Mocinha’s collections tell modern women to be free, dynamic, career-oriented to
move without restrictions.
The high quality materials selected help to enrich the collection. Viscose, jersey,
velvet and cloth, natural fibres, are used in layers without any feeling of weight.
The lack of rigid size and stitching adds comfort to the garment, soft and easy to
wear. Great femininity, to live with joy and irony.
This is Mocinha’s mood and world. Irony is the most important aspect: teasing
yourself is a sign of intelligence and independence.


For further informations:

Mocinha, http://www.mocinha.it/
Press Office, press@mocinha.it, +39 347 417 2005